In recent years I have come to enjoy Jack's advertising strategy. This is another brilliant idea for a few reasons. The tacos they are giving away usually cost you a buck (at the one by my Mike and Deb's it used to be 3 for 99 cents), which means that they really aren't costing them much to make in the first place. 2 tacos aren't going to fill you up. So, when you go there you will most likely purchase more. They also play on your emotions about the increased gas prices. Jack in the Box feels for you, so they will give you something to help with the pain. Never mind the fact that if the restaurant isn't along your normally traveled route, you will probably pay more on gas to get the tacos than the tacos would have cost you. Jack, you are a genius.
As a side note, when discussing future potential office eating competitions these tacos have been suggested numerous times. I would be surprised if we didn't eat them next. However, after the last competition, I would be more surprised if we had another eating competition.
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